Glossy, glamorous and classy are the feelings one gets while leafing through the pages of this all-in-one crisp publication. The most enticing thing about the mag are the opening words of its editor and director Amit Agnihotri, who writes a short, simple and a very inspiring narrative at the beginning of the publication. These notes give a clear snapshot of what the entire magazine talks about, thus building an interest in the minds of the reader to carry on further.
The articles, features and interviews are well-articulated and give an exhaustive information on the topics discussed. To hear about business ethics and success stories from the top echelons of the biz world, be it the 24X7 lively advertising industry or the buzz in the world of brands, it is an exciting journey for a reader to know about the otherwise boring financial world in a very creative way. The features on corporate biggies is a feast to one’s eyes, however, the magazine should look forward to incorporating success stories from small towns, villages, that is at the grass-root levels, where the ordinary man is involved. This needs to be explored and would enrich and captivate the minds of the modern entrepreneur to learn a lesson or two from the aam aadmi.
This will surely up the readership to include anyone and everyone. Currently the mag is a big hit among business students because of the extensive and accurate data given. The other thing that one looks forward to from the mag is a column or an interview of business leaders and gurus to dole out information in the form of guidance to enlighten those who want to step into the marketing, advertising and business world.
As I am glued to the idiot box in search of some good advertising I need to know everything about how a certain ad was made, planned and executed, especially those with animation and visual effects and the comic ones. Pitch falls a little short on this front. It would be great to see colorful articles with loads of pictures of the TVC and interesting scoop from the ad business.
Last but not the least, I think, the last page should be dedicated to some business boffo or even a caricatured section on the corporate honchos...for a rib-tickling ending.
Overall, the magazine is excellent for comparative analysis of companies, brands and the like. Now I am eager to read the online version with equal zest and enthusiasm.