My mother is loyal customer of this talc thats why even I am using this talc since my childhood and the fragrance is still the same. Ponds dream flower talc has lovely fragrance. I my childhood that talc is available in one fragrances only that is in pink colour pack now its available in different 2 more fragrance. and cost of this product is also affordable. and its a very skin friendly talc so every one can use it . and feel gud. my best wishes to the team member of this product.