The pure it is an water purifier by the company hindustan unilever.EASE OF USE - The product is easy to use just we have to take little effort by pouring water from the top.Thats the only good point I found in this product.DURABILITY- IN terms of durability the product is not good I personally experienced it the plastic pipe of washing wash get broken very easily with little force.EASE OF CLEANING - The product is not at all easy to clean the parts are delicate so we have to handle it very carefully.STYLE AND DESIGN : - The style and design of product is pretty awesome the another plus point.The sleek design with blue and white combo makes it looks better.SERVICE & SUPPORT : - The product provides with does not give service and support well.The battery of the product even tough its dull the purifier is still giving water that means it gives poor quality of water gradually which is not purified.And there is battery replacement after 3 months n battery is also around 500 rs. which is not a great deal.In my personal experience the product is bad.