Watching movie in PVR gives you good feeling but they charge you more and the prices are dynamic. In cities like Chennai and Hyderabad, they have a cap for ticket prices which encourages more people to watch movies in theaters.
PVR ticket prices vary as per the day and demand for movie. The more the hit talk, the more they charge you. This makes difficult for middle class families to watch movies in theaters.
I hope there will be a day where the ticket price remain same for all 365 days.
PVR should focus on prices so that even middle class people can also enjoy movies.