PVR has always been my go to cinema hall specially for 3D movies. ticket prices can be too high specially on weekends and evening shows. and if you bit short on cash then morning shows are for you. the picture quality, sound clarity, seating space all give you an experience so you come out satisfied after the movie. no doubt its taking over majority of the market share and many other theatres.
The seats are comfortable and the recliners can easily make you fall asleep if the movie is boring;-p the air conditioning seem to be at the right temperature. 3D glasses given by PVR are by far the best.you dont have to hold or keep adjusting them during the movie. also the cleaning pad provided along with it makes you realise they think of their customers.
As for PVR phoenix in particular you have the big mall and many coffee shops to pass time in case you need to reach early for the tickets. the PVR app is also very user-friendly making sure you get the right seats pre-booked. always had a great experience with them.