On October the 4th Radio Mirchi made its debut and what a debut it was within 3-4hrs of station broadcast they had received several phone calls even the exchange line got jammed that same day and this has continued ever since.
The people of Indore hadn’t seen anything like this, all they were used to was stupid bhajans and silly talk shows of Aakashwani, but since October 4th every thing has changed.
Every shop, car, restaurant, taxis were playing Radio Mirchi and due to this high listener ship they managed to attract many national and local brands for adds.
Radio Mirchi shows consists mainly of music both in Hindi and English but there are other shows focusing on student careers, mouth watering recipe, ladies beauty and fashion.
The channel regularly comes up with good contests which have cool prizes too. Apart from all these features what makes Radio Mirchi click is great digital broadcast which has a range of 90km and when u hear it u basically feel u are listening to a CD.
Another commendable feature of the channel is their jockeys, they just keep your interest going in a show and you never get bored due to their good sense of humor.
All I can say is Radio Mirchi is hear to stay guys and they are planning to launch their service in more cities too.
So watch out for them.
Chao!