A rating is the most important part of referring a product. For instance, if you liked a product you would give it an okay rating but if you loved the item you would give it an EXCELLENT rating. It is also how you word the rating and how you portray the item you are trying to rate and persuade people to buy.
I use ratings of products to decide whether or not I should buy the item or if it worth the money spent or if I could have spent the money a better way. In short, to give a product or service a rating describe everything and don’t miss any details!!!