I always buy various branded products, but I find levi’s the best, the jeans are so comfortable, and the color doesn’t even get fade . trust me its a very trusty brand with very comfortable products . I purchased a jean’s in 2015 and I wear it regularly since that time . even it still doesn’t have any kind of the falseness, color is good after 3 years . after seeing it when I put it up and goes in front of my friends they react like man you still wear this jeans, why . I say why not, its the jeans I find comfortable and a good quality product . I just love it.!