Dear Mukesh Bhai, Let me start with the quote from Mr. Dhirubhai Ambani: "Growth has no limit at Reliance. I keep revising my vision. Only when you can dream it, you can do it."Reliance Group Dhirubhai H. Ambani, **
**
*Founder Chairman Reliance Group, December 28, 1932 -
July 6, 2002. *
Let us start our journey to our Reliance Fresh
Stores:
**Happy Factor:** I am overjoyously happy to see a happy crowd present at the Reliance
Fresh outlets whenever I go there to buy my daily requirements. Although it
gives me a little trouble when I try to move freely in the store, but forget
the pain when I see that I am not the only one there to face this problem, and
I stop taking it as a problem. It is related to our forefathers who believed in
the marriage system and expanded their families without ever thinking about it.
I am very happy to see the overwhelming response of buyers like me coming to
your stores regularly without fail even if we forget to go to our regular place
of worship.
**Timings: **You are my role model for the new generation companies where they have
flexible hours for their employees. Your store timings are tough (5.30AM to
10.30PM) but this start and end time varies from store to store. For 5.30AM to
8.00AM there are GOODMORNING HOURS similar to HAPPY HOURS in the Bars and Pubs
(for customer having HAPPY FEET) to come and buy milk (only), at discounted
prize (oops PRICE) @Re 1/- off per half Kg polypack (be it Reliance, Mother
Diary, Amul). And from 8.30 AM onwards till 10.30 PM it is open for any
purchase.
**Logistics vs
Home:** I have five Reliance Fresh
stores in a vicinity of 5 KMs of my house in any direction I drive. Thanks for
that privilege.
**You have changed the lifestyle of a common Man of India (*Santhosh where are you!):***Who had
dreamt of buying Eggs, Milks, breads, fruits, vegetables, grocery items – lose
and packets, ice-creams, etc. on credit card. The amount does not matter here.
There is no limit like in IPL, the amount can be as small as the minimum runs
scored by a team (or a batsman, except zero) and can go upto as high as the
individual score of Mccullum in his first IPL match (or the grand total of all
scores of all matches held so far in IPL)
**Home Delivery:** Although I never used it, as I
believe on my hands and eyes more than my ears, so unless I touch anything, I
don’t buy it. I appreciate that your people are always ready to deliver the
order at home within the vicinity of 2 KMs and the minimum amount is rs. 500/-.
**Trolleys, and baskets & Staff:** Your trolleys,
baskets and Staff are always eager to serve the customer moment they enter in
the store. I can easily make out that RED
is your favorite color (probably during the planning for these stores – you
watched – Gimme RED ad and got
inspired by that!). Red is the color of baskets and staff uniform as well.
Good, it is radiant, full of energy and synergy. Even if I go directly from my
office to your store, my tired face gets lit up with energy the moment I pick
up the red basket and see your red comrades (are you aware that RED is the favorite color of PREITY ZINTA also!).
One trolley can accommodate two baskets – one on the ground floor, and the
other on first. Usually I never felt the need of another trolley and baskets.
What a superb understanding of buyers you have. The staff is more than eager
and respectful always for their commitment, cooperation and availability.
**Reliance Card: **On top of everything your staff
members keep asking every customer at the time of billing if they have taken
RELIANCE CARD or not. No, no I am
not talking about the credit card. It is the card in which I get some points
credited on my every purchase done here. (It is half point against Rs. 100, and
against 30 points I will get Rs 21 voucher or so, I am not sure exactly.
Although I used to be brilliant at mathematics, but this calculation always
confuses me! But you don’t worry, I asked one of my friend who was never good
at maths and he told me it is very simple. Though he tried to explain it to me,
but my shutters were not working at that time. These are termed as REWARD
POINTS.
**Billing: **The billing process is painful, as it
takes as much time as I spent on my total purchasing but I find a reason behind
that. Your staff loves your customers too much and hence I think they try to
spend some more time with the customer before leaving him finally. But please
look into it if this billing process can be fastened up. Most of the times, all
billing counters (3 or 4) do not have an attendant most of the time, I am sure
that there is no manpower crunch in the store.
**Announcements: **“If your 2wheeler is not insured, it
can cause trouble for you, get your 2wheeler insured instantly and also get
double reward points” is the usual announcement happening in stores, other
announcements would be regarding top up for your mobile associated with reward
point’s incentive.
**7elevn and tesco: **When I was in Thailand, I used to wonder, when we will have
such stores in India,
you made my dream come true.
**Schemes: ** Against Rs. 599 purchase get 6 bowls or 2
pearlpet bottles, against purchase of Rs. 99/- vegetables and fruits get 1 KG
potato free, against Rs.111/- of fruits and vegetables get 1 KG onion and 1 KG
potato free, against Rs.999/- purchase get a dinner set free.
**Parking: **This is an issue on some of the stores due
to lack of space but no charges, and is purely on the risk of the vehicle owner
**No cigerrates: ** This I found a good factor that you don’t sell
anything harmful to mankind, society and earth. GREEN
**ACs: **Wow! Against the scorching heat of Delhi, good place to get
rid off your sweat.
**LAST WORDS:** All the time all vegetables and fruits
are not really FRESH, but then in that case those are sold at quite less price.
**Congratulations to you for getting the “****Chitralekha Person of the Year 2007” award.**