The phone is the third step in Ambani’s three - steep plan to bring an end to digital disem powerment and unfairness. Pointing out that there are 78 crore phones in india, of which more than 50 crore are feature phone users, Ambani expressed his regoet that so many users will be left out of the digital revolotion. His three- step plan aims to address Just this issue. The first two steps of the plan invole improving connectivity and data affordability. Ambani promised that Jio 4G Network coverage will cover 99 percent of India’s population surpassing 2G networks in that regard. This is where the newly announad Jio Phone comes in.