Clearly at first glance, the Kwid looks like a hatchback that does not want to appeal to the no nonsense Alto car buyer. This segment works on a matter of a few tens of thousands rupees, so for those who can stretch budgets a bit, it has always been the Hyundai Eon to go to. You get the extra bit of feel-good factor with the quality of materials, features and an overall accomplished design that you don’t get with an Alto. The Kwid wants a slice of that segment.