I still remember when I was a boy only two or three soaps were in the market. And Rexona is one among them. It is still being used. Unfortunately it is not able to market itself through ads. You may manufacture a good product, but it needs good marketing too. Rexona is one of the good soaps available today, but without any glamour attached to it. Perhaps, when people turn to herbal and natural way of living, they may choose Rexona again. Still it is one of my favourite soaps. I would prefer Rexona to anyother modern soaps. I prefer Rexona because it does not give any false promise nor it spoils your skin. It is natural and nothing artificial about it.