I think samsung j7 pro cons price high because Samsung brand this price range another brand give more features high quality processor like moto and MI but Samsung service are good and pros this smartphone android 7 finger prints sensor super amoled display full HD the clearity is best exynos processor is very reliable and power efficient and also Samsung bettery is popular for all day use and long lasting camera very sharp and clear images capture looking classic design so over-all nice smartphone for brand users ya one more think update in Samsung smartphone is time to time thank you