I didnt know much about this brand, We always used to prefer Coalgate or Pepsodent for our house hold use. I believe most of the people dont use this brand also, as it is one of the late comers brand that makes toothpaste.
I am going to share with you all my personal story. Just two years back, my mother started having a severe toothache as she use to take tobacco sometimes. She never used to share with us about her sufferings. It was so severe toothache that her left chick started swelling after a week and all of us came to know that she is having a severe pain.
I took her to the dentists, andsome refilling process was done. After that my mom stopped consuming tobacco. The dentists recommended me to buy Sensodyne toothpaste and make my mom to use it every time.
From that day we started using sensodyne, I dont find much difference in tooth paste varieties, but one thing is sure, it is very good for those having problem of tooth decay, canal pain, refilling etc.
It is mostly recommended by the dentists, and the ingredients that are used in its making are mostly herbals or organic products. The iodine content is less, .than other toothpaste
I was also the same types of person who cares very little about the products we use, but when someone close to me suffered then I understood the brand and its specific ingredients really matters.
So for the sake of keeping your teeth strong and shiny, I would recommend you all to use this product, if you all wont believe it then you can too take the advice of the dentists.