Sony Max was launched in December 1999 by Sony Picture Networks . It is one of the most popular movie channels of India. Besides showing movies it also telecasts live one of the biggest Cricket Tournaments of India " Indian Premier League ". It’s popularity gained a different level after it started telecasting live matches of Indian Premier League.
Besides being quiet popular it also enjoys a huge amount of TRP ratings during this IPL matches which shows it’s high revenue earnings.
Besides it’s two month span of IPL telecasting, the channel telecasts movies for the entire year.
I think the amount of money which the channel earns from high TRP ratings during IPL mathches, the owners of the channel are very much satisfied with that and that’s why for the entire year they really don’t care about the movies they are showing to its viewers.
The entertainment value of the channel is very low as for the entire year the channel telecasts a selected number of Tollywood & Bollywood movies in a repeated format.
The channel is quiet famous for telecasting an Amitabh Bachchan movie called "SOORYAVANSHAM" for nearly 10 times a week. " SOORYAVANSHAM" is a below average movie and it can only be watched once but this channel keeps on showing this movie in a repeated basis which is very irritating.
Sony Max is considered as on of the most major movie channels of India and I feel very much disturbed when they telecast this movie on weekends. Apart from "SOORYAVANSHAM", the channel telecasts very less number of Bollywood movies and majorly telecasts South Indian or Tollywood movies on a repeated basis.
In India Bollywood movies are mostly preferred to be watched but this channel either telecasts "SOORYAVANSHAM" or poor Tollywood movies all the time. Besides that it doesn’t telecasts any live reality shows or events or any award functions.
The only reason why the channel is surviving is by telecasting live IPL matches for two months in a year and in this way it earns its huge amount revenue. Despite of having so much poor entertainment value people cannot unsubscribe the channel due to its live IPL telecast.
Although it is the most popular but hated movie channels of India, SONY MAX still is successful in keeping it’s space in people’s channel list by only telecasting IPL.