I am saying so, since SET Max shows the same movies, nearly 3 to 4 times in the same WEEK, yes week.
On May 25, I saw Khoon Bhari Maang (KBM) on SET Max at 9 p.m. & on May 27, KBM was shown again but 5 p.m. On May 30, KBM was again shown at 1 p.m.
The event occurred again when the channel showed ‘Jis Desh Mein Ganga Rehta Hai’ on June 1, at 9 p.m. & showed the same movie on June 3 but at 5 p.m & needless to say they showed the movie again on June 5 at 1 p.m.
The same thing was repeated on June 8, 10 & 12, when the movie ‘Chamatkar’ was shown thrice in the same week.
It seems that SET Max is trying to ape the Zee Cinema concept of ‘Ek Ka Teen Platinum’, wherein the same movie is shown on 3 consecutive days, in the afternoon, evening & night.
Another movie is Nayak which is shown on Sony or SET Max & the total number of times, the movie is shown, is also 4 to 5 times in the same month. (2 to 3 times on each channel)
This is really annoying, since we have to see the same movies, as 2 channels are following the similar ideas.
I can understand if the same movie is shown once every month but 2 to 3 times in a week / month, becomes irritating.
I think that since the channels buy the rights of newly – released films in crores (to get good channel ratings), they show the same movie, ‘n’ times to recover the cost of purchase from the ads, without realizing that the TV viewer exposed to the same movie, every now & then, may stop watching the channel.
Most of the movies purchased, are Flops that are projected, as if they are Block busters.
Also SET Max tries to show the same movies by naming as either ‘Steamy movies / An Actor’s film festival’.
The channels should realize that such repetitions could severely affect their channel viewership.