Sony max is a premiere movie channel showcasing the best of hindi content from Bollywood . Sony max launched in 1999. Apart from movie premieres, the channel was also home to ICC world cup and indian premiere league matches up until 2018. During the cricketing season , one of the most famous shows to be aired on the channel was Extra Innings T20. Apart from India , the channel is also aired in countries like South Africa , Canada, Hong kong, Malaysia and United States.This is most popular channel in India.