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I have been on the shaadi website for the last 7 years. I am in Indian American born in the US. I have meet many women on this site. Some have been decitful and many were just playing around. However, that is part of the dating game. Shaadi.com can not put in front of the ideal person. The website can just put you in front of people. You just need to be careful who that you are meeting.
Indian women generally do not like Indian American born men. Most Indian women born in the US go after white guys. Some women are on there because their parents have forced them to be on it. Many people are comparison shopping as well. Many Indian women and men are very superficial which makes dating tough. Many women have found me to be unattractive but they already saw my profile picture before they meet me.
Compared to other dating sites this is the best one. I have tried match.com, eharmony and others. The other matrimonial sites do not get the same traffic as shaadi.com. Shaadi.com is the most expensive of the bunch but you will definitely get the most response. You just have to keep in mind that not everyone is going to be into you. Move on to the next one if that one did not work out. Luck helps. Still searching for the right fit.