With the heat of competition rising in Indian e-commerce, online marketplace Snapdeal has rebranded itself with a new logo and campaign named Unbox Zindagi. Throwing their red-and-blue logo out, the six year old company has moved on to a new logo- a red box, thats the first thing I should say .
“It’s not just in the mind of people thinking of buying online that it need to be present. Online retail after all is hardly two per cent of total retail in India. The market is in a maturing phase. The next stage of adoption is with a very different set of consumers.
All being in this competition snapdeal has been giving better deals for its consumers after all I find deals here in snapdeal are cheaper compared to local markets.