First of all the site has a very good interface for the user, either a novice. You can easily order a product within seconds. It keeps it users attracted to it. Lower prices, Daily deals, Festival sales, etc. all these offer user products at a discounted price. Its service and shipping is fast. Customer care is good, whenever you call, they are ready to pick up and help you, whether you are in any problem related to site. Would recommend to my friends.