Sony is the brand name in the world of electronics and people purchase products of sony without thinking about anything.I purchased this television 3 years ago and I am extremely satisfied with it. The picture quality is far much better to its competitors and I dont even feel the need of High definition connection.The sound quality is also good, but you have to use external speakers if want to get a good feel, that facility is also available in the TV.I would say it is a value for your hard earned money.About service and support, it is available easily in the city.the service before sales and after sales is good though I never needed its service after buying it.would definitely recommend to all.