As slimmer bodies and thinner bezels make TVs less noticeable as distinct objects in a room, the room as a whole has greater impact on the viewing experience. Although we sought the same, highly immersive experience that people expect from BRAVIA™, we realised we should also think outside the box and build on the comfort of living rooms. This broader perspective inspired Slice of Living design.
A new standard, quietly composed
Structurally simple, 2016 BRAVIA TVs resonate with living room design because they’re composed of slate shapes, both in stands that seem sliced from walls or the floor and screens that recall pictures or windows. Not just slim, they’re also free of distracting elements. Across the new line-up, cables can be routed through the stand, concealing it from view on all sides. Here, we’ve set a new standard in elegant TV design that keeps your living room comfortable.
Z9D SERIES
Solid, rich and powerful: A slate design that encapsulates the experience
The Z9D Series balances the spatial harmony of our Slice of Living concept with a refined look—a fitting embodiment of the high-end models that deliver the ultimate viewing experience.2 From the front, the design exudes sophistication in the form of a simple black slate, letting viewers immerse themselves in the stunning power of 4K HDR.