There are so many cameras in market at around 50000 rupees price tag but I think this sony a68 camera stands ahed in that because of its great colour reproduction, well white balanced shoots with good contrast and saturation. There is a general confession that canon and nikon are always good in the market but I will say that we should keep more money for that brands to have a professional photography but coming to this sony this a68 is delivering its best, its features and image quality is competing with canon mark 5d and other cameras over 1lakh price tag. Overall im really satisfied with this camera from past 1 year and it is definatly worth every penny you spend on it and its really worth the money.