Recently I purchase Sony bravia second time for my home because I know that only sony company manufactur own tv lcd ect. other company purchase from sony and assamble it for sale. for that reason I purchase only sony . I know sony lcd and tv price high then other but I also know the quality of SONY. for digital life u must purchase sony products. .its picture quality excilent like original and sound quality also original no and never disturbance. you spend once for Sony value for money. last thing is mainly Service and support also best but u never need it because sony produce LCD Bravia never give u problem.