Sony as a tv company is a pioneer of montion feature and it show. they usually have an image flicker feature to innance montion clarity. Great upscaling- sony projection tv even the cheaper model do brtter than average when it comes to upscaling lower resolution cantent . Sony v/s Samsung - Samsung tvs have a picture quality comparable to sony tvs and in genral they are pretty competitive with each other a big difference between the two is the physical build quality, especially with higher end models.