It’s the apt example for any business thatsurvives just by the Brand Value created by the previous generations. Many of the present generation donot know how this restaurant ruled Coimbatore just with its taste and quality. There was a time when this Giant was run in a small place a few hundred yards away from the present structure. It was then run by a sincere management and dedicated workers who competed with each other in providing customer service and satisfaction.. That lead to the success of the restaurant which bacame popular nationally and internationally... Thosewere the older generations who established that impeccable brand.. Now, it’s just big structures and a huge workforce.The crowd who visit are mostly the floating population, who come to Annapoorna just fo taste the brand. It’s a terrible disappointment. The taste and the quality are only in the brand and not in the food served. Those days are gone.. The Sambar, which is the mesmerising item of the yester years is now very ordinary and after 7.00 pm it tastes more like hot water.. Something is obviously going wrong. Drawing huge crowd necessarily doesn’t represent its standards and quality because most are the floating population who come once to taste the brand.. The management should certainly look into the dedication of the older generations who never ever compromised on the quality.. Well this is the best example for any business which runs successfully only because of its brand value.