This shampoo has rich argan oil to nourish our hair completely.It has no added harsh, harmful chemicals like sulfates, ammonia in it.protects our scalp and hair from frizzy.It makes our hair silky smooth and strong.It has many nourishing ingredients like vitB5, vit E, jojoba oil, avocado oil which are essential for nourishing hair.It checked hairfall and washed the dandruff .It adds volume to the hair . Makes our hair bouncy and lively.Argan oil gives lusture and shiny to dull hair.Fragnance is very nice.This is an expensive shampoo but yet worthy of cost.Try it and see the excellent result.