I love Suave. It is inexpensive. It makes my hair smooth and silky and it works great. I have had to use other more expensive shampoos before and although they cost more money, I was not nearly as pleased with them. I think I will be using Suave for a long time!!! I am very happy with the results, and think that Suave could become very popular if only people would try it and realize how great it is and what wonders it does to your hair! Thanks, Suave, for a GREAT hair shampoo.