Lately, Ive been doing alot of price comparisons and Suave has all the ingredients that the leading sellers have but for half the cost. Why buy a bottle of The expensive competitor for 4.00 when you can buy suave for 2.00??? Think of the savings??? Suave has a whole line of products ranging from shampoos to deordarants and my whole bathroom is suave. I use Suave because the shampoo works and doesnt leave my hair feeling too oily or too dry. It makes my hair very soft and manageable. Like I said before why spend a fortune and get the look when you can spend lesS?