Hi friends babool good product I dont know why we indain’s are a crazy trend followers because that thing is forigen made and everyone is using it so it is good. But the truth is most of the forigen product like colgate, sensodine are filled with chemicals. It is benefical beneficial in short run but in long run your teath will decay. Use indian product babool toothpaste which is natural and chemical free and iam babool tooth pest using my teeth is very vrey strong iam so happy thank you