Surf excel ad can be seen on every 30 minute break on the television, the camera effects which is taken is pretty clear and the angles of projection is good.
The concept of this ad is the small young cute boy helping the other peoples by collecting the oranges which was fall down, but by picking the oranges, his shirt goes dirty and then the peoples thank him for his help, but worried that his shirt goes dirty but the mother of him give a positive reply that she has "SURF EXCEL".this is the end of concept.
Overall by using the children, the adversitement is always used to see is interesting and the cute smile of the children is giving more than a satisfactory level.The director of this Ad were created very well, he give a very perfect execution.
The model choice and the performance of the characters is good.
I like this ad I used to see whenever it telecast