The commercial starts with showing two kids, a brother with his younger sister, both returning from school. On the way the little girl falls on some dirt and she starts crying. To make his sister comfortable, the little boy too falls on the dirt and starts acting as if he is punching the dirt. Now his sister is happy.
The commercials tries to depict that no matter how dirty your clothes can get either knowingly or unknowingly, surf excel can clean them. The commercial doesn’t look like a stupid ad. The direction of the play is so perfect that it seems like you know that it is a part of story that you face in you day-to-day life.
The Concept is genuine and is executed in a very perfect manner. The choice of the casting is very nice. The little kid knew their parts very well, and seems like as if they were real brother and sister.
In my experience, Surf Excel is one of the best budget detergent powder sold in India. It has brought a revolution in such a manner that when we go to a shop to buy detergent powder, we never ask for detergent powder rather we ask for a packet of surf.