**Tag Heuer** Watch company is currently owned by LVMH(Lois Vuitton-Moet Hennessy). *Tag Heuer* is part of one of the worlds largest watch companies. The *Tag Heuer Watch* is a niche watch that is well known amongst outdoor athletes throughout the world. *Tag Heuer Watches* have really become an anchor point or a point of reference for all watches of this type. In addition, the *Tag Heuer Watch* is really known to be able to withstand a significant amount of wear and tear. A lot of the innovation that went into the original *Tag Heuer* came from a strong passion for sporting activities.