I have a habit of buying gold pretty often.No matter how small amount I buy or invest for future buying of gold I can trust none but Tanishq. I have visited many branches among all were satisfactory. You can easily differentiate between the gold from other retailers and tanishq as tanishq gold finishing is perfect. And doesnt matter if you cannot recognise pure gold because no one will cheat you here.but in other jewellery shops many times I got cheated. Top of that the behaviour of the employees there is very good even best than all others.