TATA, its image as a Group of Industries is very high, both in India and abroad. The name TATA is always associated with a very high credibility. Its products are of very high quality. In many fields like aviation the TATAs have been pioneers. In town planning and urban management, the city Tatanagar is a model one. Its Steel Plant is superior to Rourkela and Bhilai in all respects. The TATAs owe a lot to Sir Jamshetji Tata. JRD Tata is also to be remembered for his enterprising spirits. He stared the aviation age in India. Air India owe a lot to him. Perhaps many people do not know that he was responsible for establishing the Family Planning Foundation in Delhi.
It is the only Group in India which has diversified into many areas of production - Soaps, Tea, Leather Garments, Watches, Phones, Automobiles and so on. The Tata Sumo is a very sturdy vehicle, which any one would like to have. Although priced high, it is good value for money. You have a feeling of ’some body’ when you ride a Tata Sumo. Its cars are equally good, as comfortable as Mercedes. Its Titan watches have created a name in India, and it suits every product.
The TATAs have also entered the hotel industries, and their Tajmamal Hotels are of world class standard.
The TATAs are very innovative in recruiting their managers. They select young graduates and post-graduates and provide for them, both in-house training and training in Business Schools in India and abroad. Its Managers can be very easily known the moment you talk with them. They are courteous and knowledgeable.
The Unique Selling Properties (USPs) of the TATAs are this: IT IS A TATA PRODUCT.