AS I ran to watch the commercial, I split into laughter as my 2.9 and 1.4 year old sons who were fighting for the same car , were still holding eachother but were glued to the tv screen. The Indica dumb
dumb dumb ad had even these two kids into its melodious magical fold. The commercial for the Xeta, done by FCB Ulka, the first shot is of four girls , attractive girls in an Indica Xeta. They r on their way to a picnic, “It’s the right kind of day to soak up the sun. To get out there and have some fun!” Thsi is the song they all are singing line by line. As they move on, they see a hunk standing by.
The girls pull over and and start giving him looks and suggestive body movements. They ask the guy suggestively if he knows any man who can rub suntan lotion. The dumbo looks at them blankly , and, after thinking for a while, points in a direction and says, “Maybe you should try the beach café.” The four girls dont believe their ears and shout, “Dumb!” and speed away in their car, . The next shot shows the dumbo staring them still wondering what was wrong ! The voiceover says, “Fortunately, life gives you a second chance. So, here’s the new Indica Xeta.” The voice over again mentions the three benefits of the car (an average mileage of 14 kilometres per litre , a seventy PS power and price Rs 2.78 lakh). The voiceover concludes, “If you still don’t get it…” after which the girls appear next to the car and complete the line, “…you gotta be dumb!” The Voice Over adds, “Got it?” Its one of my favourite advertisements and I don, t remember if even for a second , I have wanted to look anywhere else while its on. The picturesque scenary is breathtaking. It always gives me that open, peaceful and fresh feeling while watching it. The models in the ad are a pleasure to watch. All four models ( females) have absolutely unique style and very expressive way of saying those few words. Watch them carefully next time and u will see what I mean. Every model has done more than justice to the ad not only in their way of talking but even their eyes talk. The whole body language is amazing. Not to forget the dumbo there. He has left no leaf unturn to prove that he is dumb! HAHAHAH I am still laughing as my sons are again glued to the screen !!! Although this ad does seem to be INSPIRED by the movie Dumb and Dumber, but who cares as it long as done beautifully and gets it message across its viewers. “It’s the right kind of day to soak up the sun. To get out there and have some fun!” If u read my review and soak up the fun, do get out there and let few comments done!!!