First, I would like to give a small review of the car having driven it ( though I dont own it).
The car looks lightweight but has decent amount of power. While driving in the city, I never felt that I was compromising on power, pickup etc.
This also has to do with the fact that in Indian cities, there isnt much of a scope to go beyond 60-70 kmph due to the traffic and small roads and the car can do handle that very well. But the best part about the car was the ease with which it could be manevoured in traffic.
It could also squeeze into smaller spaces much like the rickshaws do. Based on my experience, I can say that it is a great fit for crowded cities, and for smaller families.
Even for relatively affluent people, it is a great option of a second car for activities like dropping kids to school, or going shopping to market etc. In short, the people think of it as cheap, convenient, cute but also unsafe and not powerful/equipped enough.