I AM USING TATA SKY FOR LAST 10 YEARS AND IT IS VERY GOOD TO WATCH THE TV. PREVIOUSLY I USED TO WATCH ON COLOR TV BUT AFTER PURCHASING LCD THE QUALITY OF HD IS SUPERB AND NOW I FEEL THAT IT WAS REALLY GOOD TO WATCH TATA SKY. THE SOUND QUALITY IS VERY GOOD . ABOUT SERVICE BCOZ I LIVE IN REMOTE AREA SUPPORT TAKE TIME BUT THEY MANAGE TO DO SO AND IT REALY VALUE YOUR MONEY. GOOD TO WATCH TATA SKY AND MORE THE PROGRAMS FOR KIDS THEY ARE AMAZING