Review: Everytime I watch this advertisement on TV some thoughts keep clicking in my mind so I simply thought of writing something about it on MOUTHSHUT . I am not saying here that this advertisement can be classified into a good or a bad commercial but I am just pouring in my thoughts.
Here it starts.Andaaaz Sabse Cool 7 UP.
Nowadays they have virtually modernized the concept of good old QAWALLI in this commercial You have Yana Gupta, (item number of the very famous song Babuji Jara Dhire Chalo)a czechoslovakian model with her blue gray eyes, wearing very modern clothes, singing a trational QAWALLI. And then you also have the 7 UP mascot FIDO DIDO also dressed like a indian QAWAL clapping and singing.And how clever they have shown him as soon as the cap slips on Yana Gupta’s eyes he immediately pulls the carpet, grabs the 7up bottle and starts sipping it.
The ideas these admen have nowadays to sell their products are very catchy and innovative. People may remember the models, the songs, but they may forget to remember the actual advertised product 7 up. Well this ad is no comparision to the famous pepsi and cocacolas ads but it’s worth watching.
Keep it up guys and let the people enjoy these ads rather than the boring serials that are aired on various channels these days.