The best Advertisement in my view these days is the Promotional AD of Surf Excel in which two kids fight to get **10 on 10** and when they wins the **10 on 10** cloth piece the kids are shown fighting with each other for the cloth piece. But suddenly a cute and innocent face of a child is shown who is keenly looking at the fight of these brothers. The **emotional aspect of the AD comes when the kids look at the Guy and one of them ask school jayega, padaee karega, yeh ley scholarship**. The smile of the child with a sweet thankyou really touches our heart when a happiness come on the childs face and they all go to school together. Such ADs really presents a **social aspect along** with commercial aspect for the product. If such things really occur there can be many kids who may **get education under such scholarships**. This can be just one side of the coin and the other side or the reality of the story is that a poor class cannot buy a product like Surf Excel which costs so much and is not affordable for a poor person who earn 100 Rs. for the whole day work. These commercials are good to see but are far away from the world of reality and then turns out to be mere commercial to enjoy and feel happy for the moment. Advertisement are today becoming some or the other way **decision makers for the buyers**. This promotional activity can be brought in with some change as by arranging some all India level competitions for the Children studying in Schools specially Government schools, so that we can reach some real talents and such scholarship of 5 lakh rupees may reach the right persons who are really needy. Such events can bring in popularity for the product reaching every home thus bringing in commercial value and a silent fight for a social cause. Such things can really bring in revolution in a developing country like India. Why not people who have money use it for a right cause that may be said as **Serve and Earn Both Fame and Name by serving the right person for right cause**. While watching this AD somewhere in my heart a question arises can’nt a sum of five lakh change the life of atleast 5 kids who are dropout from school or are so poor to afford the cost of there studies, **But here the real situation is that the real needy can never buy surf excel nor will he buy it for the cause of scholarship even.