Since Im always a huge body shop lover last week a bought few fragnance mist from there 50% sale. Im in love with it I have never use any of there products from cherry blossom range. Since Im not a floral fragnace lover. I love more musk kind of sents but japanese cherry blossom have blown away my mind fresh floral fragnance with such wonderful packaging even Im look forward to buy Edu De Toilette version of this fragnance. Fragnance last upto 5-6 hr .To make it last longer its body lotion can be added.