A two-year-old kid in a topless bar
Needless to say that the kid must be definitely be precocious.
Now you lost your chance to display your precocity, how do you give another easy try? Ask me how? No? not like that ask in a better way???Ok I give up, will tell you that secret.
Go pick up an ET and start reading it.
ET??.you mean Extraterrestrial.
Arey no man Economic Times (Everything There) newspaper
What is that?
Remember a pink yellow newspaper that I carried with me as a show off when I was studying? Yes the same one. You know it has lot of news, views and info about economy, companies, market and people behind them.
So???
Do you know US trade deficit has ballooned to $60 Bn in the month of February, do you know Indian capital markets received an $8.5 Bn from FII in 2004. Do you know India is one of the fastest growing economies? Do you know?.?.Stop right there?you are trying to show off. No! can you see there are lots of things that I know, which you didn?t know. Now do you understand why you have to read ET?
But why buy ET?
Mmmm?what a ridiculous question. Whaat? No really?even my mom has no complaints to ostentatiously spread them in the kitchen cabinets. After pestering from my mom to cut our monthly paper bills, even my dad has agreed to shift to ET for our regular newspapers, which he has been reading for years. Even my younger sister, who was ridiculed for her penchant to smell kerosene, is now happy with ET.
A sane person like you (really??yeah), who is having an interview next week for a job/ B-school, who is going to climb up the corporate ladder, who has invested millions in stock market, a student, small time businessman, big time businessman, practicing Chartered Accountant/ Lawyer, politician, government employee, writer, director, choreographer?alright alright I stop?.should I say anything else?.no
But how should I start?
That?s a good attitude, really appreciate that, I will tell you what all is there
The front page has all the important news, It has news about that Economy, important corporate news, changes in government policy and various acts, a one liner of other significant news which you can refer to the respective pages for details. Do you think I didn?t know?.go on to the other pages man
Are you interested in politics? No I mean to follow the news?No not quite, who cares for all these dirty politics. Yess! ET is the right paper for you, just to get a glimpse of politics swift through the Political theatre.
What about the economy? Yes you are there, just flip a page, you get all the news about the economy. You can read whatever you want, the caption assist you in deciding whether to read the detailed news.
Karthik what is India?s IIP for period December 2004? I..I..P?eh eh?.I mean the Index of Industrial production. Yes yes you can find them there. No I?m asking you, you will definitely find them there. You don?t know? Will tell you tomorrow man. Ok what is?.wait wait let me finish.
Next you have the Companies, Finance and Market. You will get all the news about different companies their board meetings, results, new business, people quitting, people joining.
The Finance section tells you news about Banks, insurance companies, and Mutual fund companies. You mean all that I wont understand. Yeah whatever.
Do I get to know the share prices? Yes off course, a two or three sheets in the end that resembles the 10th standard results.
Do you want to inveigle or inveigh, sure you have letter to editor. Do you want to eavesdrop and read all bloopers and ire?s, check out Tuesday?s editorial section.
Tell me whether is there any glossy paper that I could use to spread in my bookshelf? What?w-h-a-t? O sorry sorry?I will use Femina. You are incorrigible; I?m nonplused but still will go on. Check out the codicil, ET has Brand Equity (BE) on Wednesday and Corporate Dossier (CD) on Friday, the genteel regional times(colorful also) on Thursday and Saturdays, which are very glossy and very much readable.
BE is about marketing and add agencies and CD is the collage of all that godly things worth reading again and again and saving the copy for future. The pleasure you derive from reading CD is ineffable.
Hey man, you are boring, all these yammering I will get to know by buying my copy. Tell me something, which are really very good in ET.
Learning curve on Monday: you get to know the latest happening in the B-schools, carrier advice and et all
Perspectives on Tuesday, deliberations from people from relevant diverse background, discussing an issue threadbare from various dimensions.
Few editorial articles written conscientiously by Ruchir Sharma, Rama Bijapurkar, UR bhat, Jeffrey D sachs, T.T.Ram Mohan, Swaminathan Ankihileswar Aiyer, ok ok I know u read all of the editorial page.
Do you know what is Fiscal Deficit, ADC, ?? No?Check out ET in the Classroom, it teaches you all.
And
Stop there
Actually many times I don?t understand a few articles, what should I do?
Yeah..It happened to me also. The best thing is to keep reading again and again and follow up the same news for sometime. You will eventually understand. If you still don?t, come to me I will explain. But don?t miss to understand.
Can you compare it with other business dailies?
Oh sure why not, otherwise how will you know what is best? You have Business standard, business line, Financial express and??..
Business Standard is also pinkish yellow I guess, Business line is white and Financial express I don?t know. The news covered in them is eh eh eh ????and so ET is nonpareil and best among any. Have you ever read other papers? Actually no
Anything bad about Et?
If any they would be cheeseparing and would be emasculated by the goodies, anything further would be meretricious trash not worth miffing.
How much does it cost?
Very less
BTW you can also read it online at Ecnomictimes.com for free. If you want the newspaper feel in the screen you can visit pressdisplay.com, but it is a premium site
Who is the publisher? Which media group? Are they renowned? Is there any other dailies/magazine under their umbrella?
Arey do a google search for Bennett, Coleman & Co Ltd.
Where can I buy? Anywhere but before the copy gets over.
If you don?t wanna eke out, my paperboy and me would be enraptured, to get it delivered to you daily. Why you? Do you get any commission from him? No no I derive pleasure when people listen to my advice and vicariously when they read ET.
What about today? Omigosh you are late, I definitely can?t spare my copy, so vamoose to the nearest shop and grab a copy. Become new fangled to ET.
Thanks a lot for your diatribe. Ciao?I?m off