I like that paper for the wonderful features they do.
Well I even loved the way they’ve executed the commercial in black and white. It definitely makes an impact specially coz everything shown in the commercial is black and white and just the paper the guy’s holding is in colour.
And whatta tongue-in-cheek take on other rival newspapers when the ad says, ’’fuse hai jinke lattoooo aur buddhi ki batti hai gul...lekin hum nahi hone denge apni batti gul!’’
But here’s where O&M made a mistake, I guess. The catchline says ’’LET THERE BE LIGHT’’. Ha! What an irony. Maharashtra’s facing power crisis. How on earth can the paper bring light, ha? Instead I feel, the paper cannot be published without power supply. I mean u need electricity to operate the computers and printing machines, na? phir kahan se hogi light bhaiyya? kahin aisa to nahin na ki HT has taken over Maharashtra state electricity Board? Ha Ha! Had O&M made that ad for electricity board, it would have been such a wonderful respite in the scorching heat! Or lets wait and watch. If the paper launches in mumbai shaayad sacchi light aa jaaye! what say? ;)