It is useful for people who have thin, patchy or short beard or if your beard has just started to grow. I had bought this product from flipkart. The beard could grow only if you have follicles on your face, but if there is no hair on your face than NO BEARD OIL CAN BRING HAIR ON YOUR FACE. AS for product it is very good having natural ingredients and natural smell.Although it comes in tiny bottle with 30 ml of oil, .It can easily last for month, if you apply for twice a day.