After reading this book I feel that my knowledge is boosted and it’s level is same as mba pass out student. here book is devided in to five frame work.
1 value creation
2 marketing
3 sales
4 value delivery
5 finance
without them you don’t have a business
1 more value= more result
2 it is possible that your bad products is sell by good marketing but it is not possible that your good product is sell by bad marketing so value of marketing is very much.
3 people won’t buy unless they believe / trust you. earn trust and make them believe you.
4 exceeding more than customer expectations.
5 no matter how good in all.