Lead India campaign by Times of India is said to be revolutionary step in the current era.it’s is much hyped bu times of india where shahukh khan, abhishek bachhan are taken as brand ambassdors.almost daily a minimum of 25lakhs are spent in a state for the promotion. originally it was aim for
a)to search young leaders for the country
b)to bring out revoltuionary ideas and innovaion to lead india what happened in reality
a) participants are more interested in 50 lakh prize money
b) final contestants are not at all young they are on avg 40 years+
c)all final contestants have some sort of political power in ther local areas
d)final contestants are forcing localites to sms them amd vote them for eg in pune one final contestant is from famous mgmt college administration team .all the students were instructed to sms and vote for the contestant.
e) times is making huge money out of sms and voting this campaign sinply seems way to earn money for times and increasing its subscribers number. this is campaign is like the snow which is black from the other side