Yes maybe the reading content of the Times of India may have started sounding like a tame ending to a master thriller but look what happens when you live with the same wife for 10-15 years, does not she start sounding like a p-in-a? Jokes apart, compare the newspaper with any other leading edition and it stands tall still basically due to two reasons, first, during my own reading during the last 20 odd years, I have found it to be unbiased and secondly, it does not dramatise news which many news agencies and media does (Aj-Tak...tsk...tsk...or even our local Hindi daily ’’Nav Bharat’’). I agree that time has come for the media to realise that readers cannot be taken for granted and we definitely need more creativity. But then lets wake up and start contributing ourselves by submitting some nice articles to them and then see whether they are published or not?