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sudhir sharma@ss_writes
Jan 28, 2006 12:18 AM, 3013 Views
(Updated Jan 28, 2006)
Instant Surprise

Hello friends,


At times one really wonders that initial pursuit of mankind to fulfill


basic needs


like feeding and clothing has become so complicated an affair that one


does not have sufficient time to eat a cooked thing at leisure, most


often than not, one has to rush in hurry to the work without


breakfast, is feeling hungry but can not stop on the way side even for


a few minutes to just have a chow. By the time one reaches a decent


destination, on gets occupied with the pestering issues and that need


to fill the tummy remains unfulfilled as it is.


I was personally so much a victim of such a situation that every other


day I was left with no other option but to take my breakfast while


driving to my first destination in the morning. In winders, if by any


chance, I could not consume the breakfast, immediately on settling in


the car, it used to turn insipid. With the result the packet had to be


brought back as it is at night. On general discussions on this


particular phase with my colleagues and friends, I gathered that this


was a common problem with city dwellers. On another occasion, while


we went on an outing to a distant place with another family who had a


small child to take care of, could not feed the infant since the milk


they were carrying in a feeding bottle had turned very cold and while


we could not afford to get the milk warmed from a roadside dhaba for


being unhygienic, the bigger restaurants and hotels regretted their


inability to provide warm milk or even warm our milk. Those moments,


which we passed with frantically crying baby and desperate mother,


till we could reach a suitable place, were really agonizing.


During above all and many more situations like these, I desperately


used to imagine of a solution by virtue of which one could get over


this problem for good. I started toiling with the idea of providing a


mini food warmer in the car itself but then there was the essential


requirement of electricity for the backup! After designing many


prototypes on the basic idea of keeping the eatables warm as long as


one is driving, I finally came out with a concept. Which was very


handy, flexible, having sufficient space to accommodate snacks good


for two adults. In its prototype version itself, one fine winter


evening, while driving home, I could cater to the demand of my kids


for sizllers from a pre destined outlet, at a distance of over one and


a half hour’s drive away. The joy of the same mother while instantly


feeding milk to the infant on demand, duly Luke warmed with the


prototype itself is beyond expression in composition.


All this encouraged me to make one hundred pieces in one go on trial


basis, which I liberally gifted to friends on the ensuing Diwali.


Besides the appreciations about the usability of the product, I did


get valuable suggestions, which were duly taken care of in an instant


and first order, which I received for Two hundred pieces from another


friend who desired to gift it to his relations on the occasion of the


wedding of his son, duly inscribed with the occasion HRITIK WEDS


AAKANKSHA. A bulk order, which finally compelled me to start


commercial production was from an IT company, who were keen on gifting


to their staff and clients, on the occasion of Diwali, some thing


which was useful but still not available in the existing market and of


course inscribed with their own LOGO.


Commencement of commercial production, necessitated naming this


instant warming, utility product, compassionately as ’’instawarmth’’ and


is now being successfully exported besides being well accepted in the


local market.


You could also be a proud possessor of this handy gizmo (PICTURE


ATTACHED) after e mailing us your desire to have a free live demo any


where in Delhi. While your final Demand will be catered to on your


doorsteps at a through away price of Rupees Five hundred along with


innumerable discount packages on bulk buys and lucky draw offers like


free Air Travel to choicest destinations like Mumbai and Chennai.


Very truly yours,


(SUDHIR SHARMA)


M: 981666888, 9811577333.

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