Tissot is a famous Swiss watch, with a high Brand positioning in the Watch Market in India. The wearer is conscious of its snob value. Thats why he invests that much of money in going for it. There are different models of Tissot to suit to individual taste and budget.
Way back in the sixties, it was being sold and serviced by one English Firm by name Ch. Abrecht, who was also the official Agents of Omega in India. It has a better Brand positioning than Tissot, because it is more expensive, and has a better resale value. I had bought one Omega Constellation Chronometer at the Frankfurt Airport in 1963 for US $ 103 only and sold it in New York last year for US $ 75. Not a bad bargain after all. All said and done, Tissot is a solid sturdy watch for lifetime investment, and I recommend it for those who want a quality watch without the fancy features of the electronic watches.