I have a tremendous weakness for Watches and Pens. My wife and children laugh at me at times. They forget that this is my hobby. Another equally absorbing hobby of mine is Photography. I have a black Montblanc, one black Pelikan, one vintage Pelikan and one set of Sterling Silver Parker 75 Pen and Ball Pen. I had an Omega Constellation Chronometer, which I had bought at Frankfurt in 1963 for US$103.00. In September last, I sold it to a Vintage Watch Dealer in New York for US$75.00. I have many watches, particularly the fake models of famous watches like Omega and Rolex made in Taiwan. I have the cell operated Casio and Citizen Watches with facilities for day and date, hourly chimes, alarms and dual times. I own a HMT watch also. I have two SEIKO mechanical automatic day-date watches, one with a black dial and the other with a white dial. A friend of mine was amused when he learnt that that a Machine Tools Factory is manufacturing watches, both ordinary and day and date automatic ones. But Titan has taken the Indian watch industries by surprise. Its brand positioning has been done very appropriately and intelligently by the Tata Marketing Specialists. It has produced watches in stainless steel and gold plated cases, having day and date, showing phases of the moon and showing dual times, all operated by tiny cells, marketed by Titan. Some of the models have leather bands, and others metal bands, both steel and gold plated. I have a Sonatta Day and Date gold plated watch with a black leather band. It is operated by a cell. Titan’s pricing is formulated according to the different segments of buyers, so that the different models are affordable by the respective segments of buyers. Titan watches come in attractive gift boxes, and each watch has a guaranty for five years. Titan, give discounts during holiday seasons. I had presented one Titan Day and Date Steel model watch to my elder daughter as a Wedding Gift in 1993, and it is going strong.Its after sales service is the best in the country. Its genuine spare parts are always available in its sales outlets. People ask me when and how I wear so many watches I have ? I tell them that I wear a watch according to the occasion, according to the time of the day or night, and according to the dress I wear. Each parameter has to match with the other. Titans are second to none in the world. After all they are made and marketed by Tatas.